Throughout my career, I have actively contributed to the field of media and communication through my research and publications. My work has been recognized in esteemed journals, books, conference proceedings, and reports, furthering the knowledge and understanding of key topics within the industry.


Pahore. M.R. (2019). Consumers’ Motivation as The Gratification Sought of Online Newspaper Consumption among University Students in Sindh Province of Pakistan. Ph.D. Thesis, Universiti Utara Malaysia.


Referred Journal Publications
Does Gender Differences Exist in Online Newspaper Consumption among Pakistani Youth2021View
Investigating the Quality of Data Using Situated Learning Theory and Communication Mediation Model2021View
Social Media Usage and Mental Health: A Cross Sectional Study in Pakistan. Global Mass Communication Studies Review2021View
Great Struggle of Sir Syed Ahmed Khan to Uplifting the Muslims in the field of Education after 1857 Revolt2021View
An Analysis of “Limited and Selective Effect Theory” and “Uses and Gratification Theory” from Perspective of Mass Media Research, International Journal of Management (IJM)2021View
English Press Coverage on Transgender Persons in Pakistan. International Research Journal of Arts & Humanities (IRJAH). 2021View
Fall or Rise? Mapping the Development of Traditional and Digital Newspapers.2021View
Social media political campaign in district Hyderabad, Sindh, Pakistan. Media Education2021View
Ideology and Representation of the Nation: Aggressor and Transgressor in Film Sarfarosh2021View
Prospects of Limited War between India and Pakistan 2020View
China-Pakistan Economic Corridor (CPEC): Regional Geoeconomics and Geopolitics. 2020View
Indo-Pak Crisis in Wake of Terrorist Attack on Indian Parliament 2019View
Unveiling Social Gratifications Sought and Obtained from Social Media Utilization. 2020View
Reforming Teaching and Learning through applying EdTech in campuses. 2020View
Law as an Agent of Social Change: A Sociological Study Of Pro-Women Enactments In Pakistan2019View
The Emergent Business of Internet Pharmacies: Convenience, Risks, Regulatory Policies and Future.2019View
Online News Consumption among youth in Malaysia and Pakistan through the lenses of Uses and Gratification Theory Asia-Pacific 2018View
Role of Consumer Motivation Factors in Online Newspaper Consumption: A Conceptual Framework. In SMMTC Postgraduate Symposium 20182018View
Content Validity, Face Validity and Reliability of the Consumers’ Motivations and Online Newspapers Consumption Measurement Scales.2017View
An Assessment of an Exploratory Data Analysis on Consumers’ Motivations and Online Newspapers Consumption in Pakistan. 2017View
Internet and Online Newspaper Accessing Behavior of Pakistani Academics: A Survey at Sindh University, Jamshoro. Jurnal Pengajian Media Malaysia, 2015View
Online Newspaper Exposure by Academics in the Faculty of Social Sciences, University of Sindh, Jamshoro.” International Journal of Asian Social Science 2014View
Role of Media in Environmental Awareness in Pakistan. Proceedings of 2nd International Conference “Biodiversity is Our Life”2010View